So I just found out today that I will be attending the BlogWell-a panel of case studies that show how Large Corporations use social media. I really look forward to hearing how large companies benefit from their social media strategies.
They make us choose one of two ‘tracks’, and the case studies I will be attending are:
Coca-Cola
Adam Brown (Group Director, Digital Communications)
Interesting article about the creation of Coca-Cola’s new digital media department from PRWeek : “The new unit will work in collaboration with global interactive marketing, IT, and consumer affairs, as well as legal and strategic security.”
Newell Rubbermaid
Bert DuMars (VP, E-Business & Interactive Marketing)
Fortune 500 series: How Newell Rubbermaid uses social media
BlogWell’s preview about Newell Rubbermaid
Turner Broadcasting System
Seth Miller (Digital Marketing Director)
The Home Depot
Nick Ayres (Interactive Marketing Manager) & Sarah Molinari (Corporate Communications Manager)
The Thoughtful Thud: Home Depot shows the power of social media
This event goes from 1pm-5pm tomorrow (November 10th). Check back during the day as I update the blog with information and details!
